We've run the businesses this software is supposed to fix.
We were running construction and field-service businesses where margin leaked between bid and close-out, change orders lived in somebody's inbox, and every piece of software the team tried got abandoned in under 60 days. The consultants wanted 12 months and more money than made sense. The SaaS vendors wanted another per-seat subscription nobody would actually use. So we built the operating layer ourselves — job tracking that the field uses, bid pipelines that don't drop leads, automations that run without babysitting. It worked. Then we started building it for companies that look like ours.
Between us, we've led large-scale operations and technology programs — 30-person delivery teams, multi-year builds for businesses that couldn't afford to get it wrong. We've seen what happens when a firm delivers the final report and walks away. That's not what we do.
We know this business
If any of these sound familiar — we built this for you.
These are not hypothetical pain points. They are the exact problems that show up in every construction business at the $10M–$50M stage. We know them because we have lived them and fixed them.
You had a solid year on paper and a rough quarter in your bank account.
Slow pay, retainage, mobilization costs. One bad mix of jobs or a month of admin drag can turn a good year into a cash crunch — even when the P&L looks fine. We know exactly how that happens.
You bid it at 22%. You closed it at something very different.
Estimating errors, untracked change orders, rework, write-downs. Every business leaks — the question is whether you have visibility into where, and whether you find out in time to do anything about it.
You have run short on a job because nobody knew what was actually in stock.
Do you have enough on hand? How long to restock if you fall short? What is your real margin per item after waste and returns? These questions should have instant answers. Most of the time they do not.
You found out the job was in trouble at close-out — not on day 15.
By the time it shows up in the numbers, it is too late to fix. Leadership should be able to see a job going sideways early — before it bites you. Right now, most cannot.
You are winning work. Not all of it is the right work.
Not all backlog is good backlog. Are you winning the right jobs, at the right margins, with the right customers? Or are you just filling the schedule and hoping it works out?
Putting the right people on the right job without blowing the labor budget takes more time than the work itself.
Staffing decisions happen fast and under pressure. The data that should make them easy — skill levels, availability, job requirements, labor targets — is scattered across texts, spreadsheets, and memory.
Your office team burns 6 to 10 hours a week on paperwork. Every week.
Pricing, printing, chasing change orders, following up on documents. Paper and bad handoffs tax your margin every single week — and it is nearly impossible to see exactly where it is going.
One bad install or a slow callback can cost you five referrals.
In roofing, windows, and home improvement, a few bad reviews hurt future leads as much as current margins. Reputation is the pipeline — and right now most businesses are managing it reactively.
Pattern recognition, not guesswork. We've built and run these systems across construction and field-service businesses. We bring what's working across the industry into your build — so you're not paying for us to figure it out.
You should own the engine that runs your business.
Own, don't rent
Software you own is an asset. Software you rent is a tax that never stops — and you keep nothing.
Outcomes, not pilots
We don't get paid to experiment on you. We get paid when an agent is live and producing work.
Senior delivery
An onshore + offshore model that gives you serious engineering without enterprise-agency rates.
Operators who've shipped, not slideware.
- Led $40M+ in AI, CRM, and operations programs — 30-person global delivery teams, multi-year builds for businesses where failure showed up on the P&L
- Left large-scale consulting to run operating businesses, where these systems had to survive a real income statement — not a client report
- Built the version of this for our own companies first. When it worked, we started building it for construction operators.
“The companies winning with AI aren't the most technically sophisticated. They're the ones who got the basics right first — real job costs, a bid pipeline that doesn't leak, visibility before close-out. Once that's in place, the automation compounds. The ones who skip that step keep buying tools that don't stick. We don't let that happen.”
- Decade leading CRM and operations platform delivery for companies in construction, field services, and logistics — shipped the systems strategy consultants designed but rarely stayed to run
- Ran onshore and offshore engineering teams for owner-operated businesses where a failed rollout was an operational crisis, not a slide-deck problem
- Left agency delivery to build AI and automation systems grounded in the operational reality of $10M–$50M construction companies
“The graveyard of enterprise technology is full of systems that were perfectly designed and never actually used. The difference between a system that transforms a business and one that gets abandoned isn't the software — it's whether someone stayed accountable after go-live. Most firms leave the moment the project closes. We don't.”
- Enterprise sales leader with a track record of building revenue from the ground up — connecting technology capability to real business outcomes, not feature lists
- Specializes in consultative selling into owner-led and mid-market companies where the buying decision is personal and the stakes are operational
- Based in Tampa — works nationally as the first point of contact for companies evaluating whether AI is the right move for their business right now
“Most companies I talk to already know they need to do something with AI. The question they actually have is: who do I trust to build it, and will it still be working six months from now? That's the real sales conversation — and it's one we can have honestly because we've run the businesses these systems are supposed to fix.”
The people doing the work.
Every engagement is staffed with senior operators — no junior handoffs, no outsourced execution. Headshots are the whole team.
How we hold ourselves accountable.
Accountable delivery
Every month ends with a written impact report — what shipped, what it measured, what changed in your business. You always know what you're paying for.
Measurable outcomes
We define success metrics before we start, not after. If the numbers aren't moving, we change the work — not the story.
No lock-in
Your automations, dashboards, and processes transfer with you. If we part ways, you keep a working system — not a cancelled subscription.
Let's find what you're renting.
Book a 20-minute call — we'll map one workflow and tell you straight whether owning it beats renting it.